Progressive web apps (PWA) are becoming increasingly popular and for a good reason. Here are some of the benefits of using PWA:
One of the most significant advantages of PWA is that it loads regardless of whether you have a strong internet connection or no connection at all. It means that users can access the app's content even when offline. As a result, PWA is an excellent choice for users who frequently travel or reside in areas with poor internet connectivity.
PWA is designed to load quickly, which is essential for reducing bounce rates - the percentage of users leaving the app without interacting. By providing a fast-loading experience, PWA can keep users engaged and ensure they stay on the app for extended periods.
PWA is highly responsive and can be used with any browser or device. Users can access the app's content without encountering compatibility issues.
PWA combines the best web and app technology, providing a native-like experience for users. PWA functions like other apps when installed on a device, but they are mobile-first oriented and lightweight compared to native apps. It allows for a more interactive experience while using the app.
PWA is built to work seamlessly across multiple platforms, making it an excellent choice for businesses looking to reach users across different devices.
PWA provides several engagement features, such as push notifications, that can help businesses stay connected with their users. However, it's important to note that push notifications have limited support in iOS and can only work with the latest version of iOS.
PWA is SEO-friendly and can be optimized to improve search rankings. Since PWA renders quickly, users feel a fast browsing experience on the store, which is excellent for user experience and ranking signals for Google.
Easy installation and update
PWA is easy to access and download, making it an excellent choice for users who are looking for a hassle-free experience.
Cheaper and faster to develop
PWA is less expensive and time-consuming than native apps, making it an excellent choice for businesses looking for a cost-effective solution.
All the points mentioned above are why PWA is quickly becoming the preferred choice for businesses looking to improve their online presence.