You will have a thorough awareness of your client's requirements.
The JTBD framework works because it adds a new dimension to traditional ways of segmenting consumers, such as customer personas or competitive analysis.
Assume you are "Stan" and want to purchase a chocolate bar. The fact that you work as a bank consultant and drive a BMW doesn't explain why you want to buy that chocolate bar from a brand. And, while knowing "Stan's" demographic or segment and his psychographic triggers are valid, it won't help you comprehend why your client does or does not pay for your goods.
You'll know how your consumer will shop in the future.
How often have you seen and read articles titled "Top 5 Trends to Look Out for Right Now," "3 Ways to Kickstart Your Innovation Process in 2023," and so on? These publications focus only on current client behaviors.
Returning to the example of mobile phones, we can see that this is the thinking that a brand like Blackberry was doing - thinking solely about today. On the other hand, Apple was considering how it might produce something fresh to assist its consumers in improving in the future.
The JTBD framework will assist you in anticipating your clients' buying behavior. Once you understand your customer's job, you are no longer bound by what is currently happening in the category. You can make creative judgments that will drive change years in advance.
You will be sure that your product fits the demands of your customers.
Moesta, an innovation expert, was approached in the 1990s by a construction business trying to increase sales for their new condo project. They'd done market research, built high-quality flats, and launched intensive marketing efforts, but nothing had increased sales.
Moesta discovered that the dining table was frequently highlighted in talks with current condo purchasers - it was both a source of concern ("How do I transfer my cumbersome dining table here?") and of uttermost significance ("I felt relieved once I found a spot for my dining table"). After considerable study, Moesta realized that the dining table symbolized “family” to many of his consumers.
With this in mind, the construction firm redesigned its innovation and product development processes. They created more significant places for dining tables and larger rooms. They provided new services to make clients confident that their dining table issue would be resolved.
That is the brilliance of the JTBD idea. Instead of creating something your clients do not want, you make new things that meet their needs.
And with that being said...